It's January 1st, 2022. The first day of a New Year.  As humanity begins to comprehend the impacts on how they consume fashion, little to no real change has happened in the fashion retail industry. Instead, It has become more and more transactional. And let's be honest here, some of this is due to consumer mindset of having item fast and cheap, but some of that is also large well known company's have traded on a business model that either sells its name as quality or sells how fast and cheap they can knock off a design as fashion. 

This has been a concern for us here at NOTICE. Which is part of the why we have started this brand. The world needs more smart fashion, that means slow and well made. 

"They day that art is how you decorate space, music is how you decorate time. But clothing is how you decorate energy. " 

The process of making clothing is extremely labor intensive, let's not make that transactional, let's not consume unconsciously, but with intention. 

Styles that can be adjusted to your taste. Instead of buying and thinking clothing should fit you get out of box. Get comfortable with tailoring your pieces and don't be afraid to ask a brand to offer those services.

Join us on this new retail model we have built. One that is personable and energetic connected. Happy New Year. Here's to 2022. 





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